ALTER ERA is the label founded by the designer duo Alicia Declerck and Zhanna Belskaya.
Having met in 2008 while studying at Polimoda International Institute of Design & Marketing in Italy, the two had already collaborated on projects and cultivate a shared philosophy. Upon graduation they each went their separate paths to extend experience and knowhow in fashion. In 2011 Alicia was granted the Manish Arora Award at the International Arts of Fashion Competition held in San Francisco and worked for labels including Diane Von Furstenberg and Rodarte in the US and Manish Arora in India. Meanwhile Zhanna remained in Italy to work for Antonio Marras and Kenzo. After getting selected by Creative Academy and winning a Richmond Group scholarship, she completed her MFA in Luxury Product Design in Milan and worked for Cartier in Paris thereafter. In 2015 their paths cross again and the decision to rejoin forces and launch their brand marks the beginning of a “new era” for both designers.
The brand’s aesthetics are characterized by a smooth interplay of distinct cuts and print placements. Based on historical costumeresearch combined with contemporary elements they create a wardrobe that tells the story of an “Alter” world and bygone “Era”. The printed textiles they develop play a key role in their collections and are produced in Czech Republic and Italy. The garments are made in ateliers in Czech Republic, which they manage with fine quality standards and values.
110 00 Prague 1
Rue de Namur 79A
Rue Franz Merjay 53