This year’s spring edition of Mercedes-Benz Prague Fashion Week (MBPFW) registered a record number of international fashion professionals. The international dimension of the showcase is one of its main goals, which is being met particularly due to the worldwide prestige of Mercedes-Benz fashion events and the attractive programme of the local version. New collections of Czech and Slovak designers were presented to fashion editors, photographers, buyers, and professionals from traditional fashion Meccas – France, Italy, Great Britain, as well as from Germany, Austria, Denmark, Hungary, Finland, Israel, Poland, the United States, or Australia. The guests included modelling stars – Czech super model Karolína Kurková, Polish top model Magdalena Frackowiak, and Slovak model Filip Hrivňák.
The March Mercedes-Benz Prague Fashion Week edition (MBPFW) presents besides other things the first ever high dressmaking catwalk show, so called haute couture, in the Czech Republic. It is going to be held during the second exclusive evening benefit organized by MBPFW and Proč ne?!, the Hospodářské noviny supplement, for Tereza Maxová Foundation on 18th March 2017 and it is going to present the spring collection of Italian fashion designer Francesco Scognamiglio.
The upcoming MBPFW S/S17 will return to the centre of Prague. This time, the department store Kotva's loading underground garage will turn into the so-called „Fashion Temple“, which will host the shows of the Czech fashion elite. Martina Špetlová, Petra Ptáčková and Klára Nademlýnská will make a comeback on the fashion week's runway and Jakub Polanka, CHATTY and LaFormela will also present their collections within MBPFW yet again. The tickets are now on pre-sale on GoOut.cz, the press accreditations can be applied for on the MBPFW.com website.
The Van Graaf Junior Talent 2016 competition's winners is duo Daniela Pešková & Filip Jakab from the Fashion and Footwear Design studio at UMPRUM. They've won 30.000 crowns for their next collection, MBPFW's PR support and a free fashion show slot at the next fashion week.
The winners were chosen by a jury consisted of Andrea Běhounková (editor-in-chief, Elle), Lucie Janotová (fashion director, Harper's Bazaar), Petr Matějček (editor-in-chief, Proč ne?!) and MBPFW's CEO Lukáš Loskot. Have a look at the collection in our gallery or in a video here.
The evening of Sunday the 20th of March, not only was the grand finale of fashion shows – starring Ela Fidalgo, the fashion talent from Mercedes-Benz Fashion Week Madrid - but also an event for a good cause. In collaboration with Proč ne?! Magazine, we organized a charity auction for Tereza Maxová Foundation. The result is more than amazing – 1,25 mil crowns was raised. The money will buy scholarships for disadvantaged children.
The upcoming edition of Mercedes-Benz Prague Fashion Week (MBPFW), the biggest fashion event in Czech republic, will bring two new formats that will substantially support the professional and business focus of the event – a professional international conference and official showroom. Through these, MBPFW will further deepen its pursuit to restart the fashion industry in the country.
The partners of the Business Forward Forum are ČEZ Group and magazine Forbes that took on patronage of one of the panels. Special thanks belongs to hotel Emblem in Platnerska street that will – as in the previous editions – take care of the accommodation and comfort of all the esteemed speakers of the conference. The conference will be held on Friday March 18th at the Chemistry Gallery from 10 am to 5 pm and admission is free with a previous registration HERE.
Another event which increases the importance of the Prague fashion week namely for professionals will be its first official Re-see Showroom supported by Nespresso, where designers will have the opportunity to meet face to face with buyers, journalists, stylists and to get immediate feedback and discuss concrete cooperation and sales.
Re-see Showroom supported by Nespresso will be held on Monday March 21st and will be hosted in Kvalitář gallery.