DZHUS is a Ukrainian conceptual brand internationally known for its multi-purpose outfits, made of cruelty-free materials. Designer Irina Dzhus’ pattern-making innovations help minimise physical shopping and create a versatile yet sustainable wardrobe from a few transformable garments. Since the war began, DZHUS has relocated to the EU and has been donating 30% of its profit to Ukrainian animal rights organisations.The fashion house has collaborated with such movies as The Hunger Games and Star Trek Discovery as well as leading beauty brands, Saco and Davines. Irina Dzhus’ creations are extremely personal as she translates ‘patterns into patterns’ in the mode of self-rediscovery and self-reinvention. The artist redirects her intimate struggle into avant-garde design solutions in a sharply literal way.