LAFORMELA was founded in 2010 as a Czech and Slovak independant fashion brand. The project of three designers grew to a renowned brand that offers unique ready-to-wear clothing and accessories. Aesthetics of the main designers, Antonin Soukup and Miroslava Kohutiarova, is the play of bold colors and graphic work with garments. LAFORMELA`s urban style draws from subcultures of 90s and 80s and outdoor. “We wish to bring the remembrance and the sense of freedom to our customers.”
LAFORMELA’s characteristic creation has become favourite with for instance topmodel Karolina Kurkova, Daria Shapovalova or Israel blogger Liron Eini.
In 2014 LAFORMELA was awarded the Czech Grand Design for the best collection SS 2015. The designers have been presenting their seasonal collections within the global project Mercedes-Benz Fashion Week in Prague and in 2013 in Malaysia. The brand has become a part of the Other/Wise showroom and was presented its last two seasonal collections to international buyers from around the world during the Paris Fashion Week. Their work was presented in the several international magazines such as Vogue.com, Wmagazine.com, Dazzeddigital.com, Nowfashion.com and regularly in the Czech ELLE, Harper's Bazaar, Instyle, Marie Claire, etc.