Liběna Rochová is one of the top leading Czech fashion designers. She focuses on free and individual work that leans towards artistic form. She has been involved with fashion design since the early 1970s and, since the 1980s, she has designed her own collections under the LR label. In 1999, she founded Studio LR, which provides fashion consultation and produces commissioned dresses. Between 2005 and 2010, she ran Studio LR-Gallery, which focused on young designers. Many times, she has been nominated for a number of prestigious awards. The most recently, she became the Winner of the Fashion Designerand Grand Designer of the Year prize at the 2015 Czech Grand Design, which is the most renowned award in the field of design in the Czech Republic. 

Her expertise and abilities have brought her to designing costumes for theatre and film, artistic clothing objects, evening gowns for performing artists, robes for private customers, ready-to-wear and unique model collections. Every year she presents her fashion designs at her solo shows, including her limited seasonal collections twice a year. She also designs glass jewelry and objects, paper images and fashion artobjects. She successfully introduced her work worldwide with many presentations, show and exhibitions in destinations like Paris, Lyon, Vienna, Düsseldorf, New York, Los Angeles, Bombay, Delhi and many more. 

Since 2008, Liběna Rochová has headed the Studio of Fashion and Footwear Design at reputable Academy of Arts, Architecture and Design in Prague. Thanks to her excellent pedagogical and professional skills, her students and graduates have achieved many awards and gained prestigious positions in the field. In 2011, she earned habilitation and in 2017, she became a professor which currently makes her the only active teacher and studio leader holding this academic title in the country.

In 2022 Liběna Rochová was inducted into the Czech Grand Design Hall of Fame.