Yiorgos Eleftheriades’ collections have been displayed around fashion capitals such as Paris, Milan, Tokyo, Barcelona and Athens. His philosophy is based upon his love for re-imagined classical beauty. In the search for contemporary elegance, the designer aims to create a truly alternative urban style with interesting shapes, quality tailoring, and experimental combinations of fabrics and textures. The main idea behind this perception is a trans-seasonal timelessness and a glamorous but cool day-to-night approach.

Yiorgos Eleftheriades, counting 30 years of a healthy life, fifteen of them internationally, with an influential presence through events, is an innovative ambassador of Greek design. Successfully and steadily building its presence in the international fashion market over a decade through high-end partners such as Harvey Nichols stores, Kabuki Paris, Japan Via Bus Stop stores in Japan, Luisa Via Roma, and more.

Since its first steps, most of the fabrics used are natural and eco-friendly, endorsing like that an environmental consciousness to the label's trajectoire. Using the motto on the clothes label   –protect the Earth we’ve got only one -

Yiorgos Eleftheriades’ work has been featured around International Press such as: Numero Homme, Dapper Dan, Mixte, Soon, Vogue Japan, Harper’s Bazaar Japan, Dazed&Confused Japan, Amusement, Metal, Surface, Zoo Magazine, So Chic, Wallpaper, 10 Magazine, i-D magazine, Gad Japan, Glamour, Citizen K, Dash, etc., and all the leading publications in Greece.