For one night Pařížská street becomes alive and buzzing thank to Mercedes-Benz Prague Fashion Weeku S/S17. An event celebrating the fashion world and shopping comes to life in collaboration with Harper’s Bazaar. For the first time the programme of Mercedes-Benz Prague Fashion Week and the presentation of local designers is completed by the renowned fashion houses and brands with boutiques in Pařížská street and it’s surroundings.

An evening full of trendsetters, celebrities, fashion lovers and shopaholics will move to the rhytm of a unique musical performance by Klára Vytisková, who will take on a special role of a DJ for this night only, in duo DJ Anche & KLARA.
More than 30 boutiques will present their new autumn-winter collections during expanded opening hours with a whole lot more surprises to come!

The opening afterparty is going to be held at Le Valmont club. The club aims at high-flying, stylish, and entertaining people who work hard during the day and party hard with friends and other inspirational people in the evening. The space combines a club with a cocktail and lounge bar in the centre of Prague. The club’s conception inspired by Miloš Forman film Valmont celebrates love, passion, never-ending seduction, and embodies little Paris in Prague.

A brand specialising in custom made T-shirts presents it’s current collection.
The fashion show in virtual reality will only be available to invited guests, who will receive a package consisting of VR glasses, which are connectible directly to their mobile devices. Using this, they will be transcended into a virtual reality by zagh and cybex.
Enter a world where the purity of cotton and clear waters will meet dark woodlands intertwining with a kaleidoscopic flora and fauna.
Our game of hide and seek is about to begin.

Footshop understands fashion and art as being synonyms. Together they create incomparable experience. Therefore the unique sneaker store has united with Nike and illustrator David Kurňavka to release a new model Nike Roshe Two Flyknit. Look forward to David’s new wall art and unconventional catering. Come to enjoy party in Footshop style.

“My little square” means a performance catwalk show, which is going to take place on Řezáčovo náměstí as the last part of topical POP-Up at the Koncept story showroom. Functionalist jeweller Dana Bezděková, performer and dancer Jana Vrána, or fashion designer Lucie Erban Marešová aka LEM will introduce you to their cosmic inspiration, which the three authors have in common. A mysterious world hiding in the night light of a little square combined with the trio’s work shall take you to ephemeral future for a moment. “You wear a ring which looks like a tiny little square. You found it on the ground once, you no longer remember where or when, but you’re certain that it had been just before a shining star fell and you made a wish.”

The first conference covering the new field of fashion law in the Czech Republic. The aim of the conference is to introduce this specific field of law and its connection to the Czech local fashion scene. This conference will cover a number of interesting case studies and the most frequent legal issues the fashion industry is dealing with today. The conference is open to designers, who are interested in broadening their knowledge of law in the fashion industry, as well as to lawyers, who are interested in this new field of law or dealing with these specific legal issues in their practice.

In two panels prominent legal and fashion industry professionals will be focusing on the interconnection between fashion, law, intellectual property, IT applications and e-commerce.

The conference is held under the auspices of the Czech Industrial Property Office and the Czech Bar Association.