It is the second time MBPFW has included professional international conference Business Forward Forum by ČEZ & Forbes. The prestigious platform interconnects top professionals from the fields of business, media, fashion design, and industry. This year’s edition focuses on promotion of young local brands in global markets and on current trends in digital communication and online luxury business and their reflection on the Czech scene.

Traditional Czech watches brand Prim Manufacture 1949 (ELTON hodinářská) is going to outline their views on presentation and sale of luxury goods in the World Wide Web environment. Another honoured guest Lady Martina Lowe is going to offer a point of view of a marketing consultant of one of the most prestigious fashion brands with more than 160-year history and value amounting to eight figures - Louis Vuitton. The second main conference topic is promotion of local brands in international markets. The topic of shifting a local brand from a local context to an international one is going to be covered by the founder and CEO of internationally successful house Nehera - Mr Ladislav Zdút. Other opinions and visions are going to be presented by representatives of local as well as international luxury brands, buyers, editors, and influencers. 

PROGRAMME

Moderátorka / Host: Veronika Ruppert

11:00 
Registrace / Registrations

12:00—13:00 
Začátek globální konverzace: lokální značky na zahraničních trzích / Enter Global Conversation: Local Brands at Foreign Markets

-> Ladislav Zdút, NEHERA

-> Julie Lindová, BLACKOUT 

-> Tomi Paull, OTHER/WISE 

-> Antonín Soukup, LAFORMELA

13:00 
Pauza / Break

13:15—14:00 
Special Guest, MBPFW presents: 

-> Anders Sølvsten Thomsen, stylist and freelance and contributing fashion editor, LOVE magazine

14:00—15:00 
Pauza na oběd / Lunch break

15:00—16:00 
Digitální emoce: online strategie a kampaně luxusních značek / Digital Emotions: Online Strategies and Campaigns of Luxury Brands

-> Katherine Ormerod, WORK WORK WORK

-> Lady Martina Lowe, LOUIS VUITTON

-> Zdeněk Novák, PRIM MANUFACTURE 1949

-> Annet Charitonova, blogger, youtuber, ANNBLOGGERKID

At the end of Mercedes-Benz Prague Fashion Week, after catwalk shows, collections of all designers are going to be presented again, up close this time, to buyers, journalists, stylists and other fashion professionals as well as to the public at the fourth edition of popular Re-see Showroom held with a welcomed support by Nespresso premium coffee, which partnered with the ELLE magazine for the March edition. The showroom’s principle and objective is to offer fashion designers and their audience a space to meet in person – a chance to inspect the models’ craftsmanship in detail and to talk to their designer. It also provides a unique opportunity for designers to receive direct feedback on their work as well as an opportunity for professionals and end customers to get to know the collections better, to try out new styles for the coming season and even to make potential deals.

Moreover, Nespresso has decided to create a stylish café bar and so asked designer duo Jan Plecháč and Henry Wielgus to set it up. ELLE’s editors are going to take photos directly in the showroom for their fashion editorial of one of the autumn issues. If you come, you will not only see what’s going to be worn in the autumn, but also learn how an ELLE fashion story is created. 

Time Table

17:00 Vozovna Střešovice

17:04 Hradčanská

17:11 Strossmayerovo nám.

17:14 Výstaviště Holešovice

17:15–17:35 Výstaviště Holešovice

17:46 Palmovka

17:50 Křižíkova

17:57 Těšnov

17:57–18:20 Těšnov

18:24 Masarykovo nádraží

18:26 Jindřišská

18:29 Vodičkova

18:33 Národní divadlo

18:36 Karlův most

18:41 Klárov

18:47 Hradčanská

18:50 Vozovna Střešovice

18:50–19:00 Vozovna Střešovice

19:04 Hradčanská

19:11 Strossmayerovo nám.

19:14 Výstaviště Holešovice

19:25 Palmovka

19:29 Křižíkova

19:36 Těšnov

19:40 Masarykovo nádraží

19:42 Jindřišská

19:45 Vodičkova

19:49 Národní divadlo

19:52 Karlův most

19:57 Klárov

20:00 Hradčanská

Vozovna Střešovice

Addict #6 by NobodyListen ~ event for youth generation. Amazing location, big sound system, lights, atmosphere & moshpit. Special guests & lineup. New wave music ~ from rap to new electronic. Presentation of new Story ODIVI x NobodyListen collaboration. Limited capacity. Entry : 200 CZK, on the spot only. 

The lifestyle brand A.LAB, the newest project of the fashion designer Miro Sabo, introduces its first 3 products: multifunctional waterless face balms inspired by the three sacred gifts: frankincense (olibanum), myrrh and gold. The A.LAB balms reflect the fusion of the wisdom of the ages and modern day ingredients bringing you a unique sensory experience with its color, texture and smell. Discover a different approach to skincare as well as the world round you.

Le Valmont Club & Lounge combines an award-winning cocktail bar with an international level dance club. Since its founding, the club has been supporting young artists, designers, and photographers. Tonight is the night to come to Le Valmont to see and live its spectacular party!

The Czech Fashion Law Association (UPMP) invites you to a seminar on “Legal Basics of Starting Fashion Brand” this time focussing on necessary registrations and tax liabilities. Lawyers Ondřej Trubač and Zuzana Šimonovská are going to outline the process of starting a business and provide instructions on dealing with the initial load of paperwork successfully. The seminar is aimed at students of fashion and clothes making as well as starting fashion designers and it is free of charge. 

If you intend to end the Fashion Week in style, you should definitely come and see a collection by Footshop in collaboration with LAFORMELA. You’re not very likely to see such a distinctive combination of design and functionality in streets!